Design, Social Media, Strategy
Drunk Elephant Social Campaign
Graphic design, campaign strategy, social media content creation, illustration, copywriting.
Client: Drunk Elephant
Programs: Adobe Illustrator, Adobe Photoshop, Procreate.
Problem: Drunk Elephant’s current social media presence is dominated by user-generated-content, which is an important part of a modern social media strategy. However, this strategy is more effective when paired with organic content promoting brand trust, reliability, and personality.
Solution: Develop a social media campaign for Instagram promoting Drunk Elephant’s products “The Littles” as travel and trial products through different content types such as lifestyle photography and educational graphics.
A peek into the strategy:
Travel Light, Glow Bright Strategy
Promotes a lifestyle-feeling aesthetic while encouraging consumers to use SPF out by the pool.
Caption: Your skin deserves to relax by the pool, too. #drunkelephant #vacation #spf #travellight.
Skincare 101 Strategy
Uses eye-catching graphics combined with photographic elements and educational copy to introduce the specific product being highlighted throughout the campaign
Caption: If taking care of your skin has ever felt like a daunting task, we’re here to simplify it for you with our Littles collection. Trial our products in this pack and find your new go-tos! #skincare101 #skincare #drunkelephant #skincareisselfcare
Skincare 101 Strategy
Uses eye-catching graphics inspired by artist Monta Smitina on Instagram. Copy written to educate consumers on product integrity and use.
Caption: The health of your skin is our #1 priority, that’s why we craft our products with clean, science-backed ingredents developed with intention. If you’re looking for more moisture and hydration on a daily basis, our B-Hydra Intensive Hydration Serum is a great place to start. #skincare #drunkelephant #skincare101 #thelittles
Travel Light, Glow Bright Strategy
Shows the promoted product in a travel-use setting while promoting it as a product that makes your life easier.
Caption: Traveling light just got so much simpler with our Littles collection, made to fit in your suitcase perfectly. #travel #travellight #drunkelephant #skincare
Skincare 101 Strategy
Uses eye-catching graphics inspired by artist Monta Smitina on Instagram. Copy written to educate consumers on ingredients and encourage them to incorporate Vitamin C into their routine.
Caption: C? Everyone can benefit from a Vitamin C serum in their lineup. Try ours with other fan-favorite minis in The Littles collection. #skincare101 #vitaminc #drunkelephant #skincare
Final Campaign Grid-View