Design, Social Media, Strategy
PostNet Graduation Campaign
Graphic design, campaign strategy, social media content creation, copywriting.
Client: PostNet
Programs: Adobe Photoshop, Meta Business Suite.
Problem: PostNet is a business franchise across the nation delivering shipping, printing, and design services for their local neighborhoods. PostNet of Spokane, Washington has been promoting graduation season collateral for years, but felt that sales and interest had decreased since COVID-19 hit.
Solution: Develop a social media campaign for Facebook promoting PostNet’s graduation products for seniors of local high schools, particularly yard signs and package deals.
Results:
276% Sales increase in 2023 graduation season.
$2000+ in sales yard signs alone.
107% ROI
Created Campaign Assets:
Embarrass them one last time.
Uses eye-catching imagery to get people to stop the scroll, followed up by an intruiging headline and heartfelt subhead.
Caption: Graduation season is right around the corner, make sure you celebrate your grad right with a little help from PostNet. We got you. #graduation #graduation2023 #yardsigns #decor
Spend: $50
Reach: 1907
Impressions: 3352
Clicks: 154
We can make any grad look good.
Uses eye-catching imagery to get people to stop the scroll, followed up by an intruiging headline and a funny subhead.
Caption: Hurry and snag these great graduation deals while you still have time! PostNet is here to take care of it all for you this 2023 season. #graduation #graduation2023 #graduate #postnet
Spend: $50
Reach: 3001
Impressions: 7899
Clicks: 48
Local User-Generated Content
Uses real customer testimonial to authentically promote the brand and products.
Caption: Yard signs, get your yard signs! With graduation right around the corner, make sure you’re getting your orders in to PostNet to print all your graduation party needs this season! #PostNet #decor #graduation #graduate #yardsigns #graduation2023
Spend: $50
Reach: 4775
Impressions: 8142
Clicks: 154
