Design, Social Media
Rainboba
Logo design, branding, social media content, illustration, layout composition, product design.
Client: Rainboba
Programs: Adobe Illustrator, Adobe Photoshop, Procreate.
Problem: A kickstart company is looking for brand and packaging design to sell their canned-boba products while maintaining an eco-conscious persona, targeting young adults to encourage them to drink boba and be environmentally cautious.
Solution: Develop a set of product designs for Rainboba to sell various boba flavors while expressing the brand’s personality and encouraging audiences to think eco-friendly.
The faces of Rainboba:
Can Design
All illustration elements hand-drawn in Procreate, nutrition label and other elements entirely manually typeset.
Corresponding Box Design
Each box includes a mystery reusable boba straw, encouraging consumers to collect them all (on the backside of each box) while maintaining their eco-conscious mission.
Ad Campaign
Written with the use of a rotating tagline and designed with similar visuals to establish cohesion. Can be used as a print or paid social ad campaign.
Final Display